Archive for the ‘Media Entertainment’ Category

Niche vs Massmarket and the pricing of online content…

Lemon Pie In the Market for Lemons, the economist George Akerlof talks of used cars … There are good used cars and defective used cars (“lemons”), but because of asymmetric information about the car (the seller knows much more about the problems of the car than the buyer), the buyer of a car does not [...]

TV: the ‘lean back’ medium is now more ‘lean-in’ than ever…

by Patrick Attallah (as published on mediazbiz.com) According to a report published early this year, over one-fourth of users ages 18-24 are interested in having more social media features integrated into their TV. The study found that there’s a desire to use social networking as a platform to actually enhance the TV-watching experience through interactive [...]

Midnight in the (online) garden of Good and Evil…

by Pierre-Alexandre Labelle, In a ever-changing context well known to most of you visiting this blog; it seems that a fundamental (almost ethical) question remains concerning the woes and virtues of the disruptions caused by the Internet… I will not venture into bluntly asking the question: Is the Internet good or bad for filmmakers … [...]

Movie & Television Social Media Marketing

by Patrick Attallah co-founder (as published on mediazbiz.com) Paramount’s micro-budgeted ($15,000) horror phenomenon “Paranormal Activity” reached another notable benchmark yesterday, clearing $100 million at the US box office. The unusual roll-out of this movie is one model that studios and filmmakers are going to need to look at closely as distribution options for smaller to [...]

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