What is GLITNER ..?
This is what Michel Reilhac, Director of Cinema of ARTE France tried to find out from Pierre-Alexandre Labelle founder of GLITNER. Video is in French (will soon be subtitled in English) published early this year.
GLITNER is developed as a service to professionals (B2B) to bring new business opportunities between Video on Demand (VoD) right holders of content, aggregators and distribution platforms using collaborative Web technologies, social networking and media annotation/indexing.
GLITNER’s core competence is to introduce right-holders to potential VoD aggregators/distributors in order to increase the number of European works distributed outside of their national territories through VoD. GLITNER hopes to promote good practices and increase the circulation of European works on the VoD market and thus enhance cultural diversity. It will do so by lowering content negotiation costs and thus enabling the access of content to VoD markets, which would be otherwise precluded.
Due to a dynamic database mechanism, right-holders are not only able to post VoD rights availability per film/territory but they also enrich the meta data of their content, by adding text, pictures, videos and/or audio files packaged in Electronic Press Kits (EPKs). Furthermore, we will provide the opportunity for them to share and exchange tastes, tips, comments and annotations synchronized to video time codes in a new type of social network.
GLITNER’s general objective is also to become a qualitative source of information for the VoD market and propose a secured B2B network to facilitate commercial exchanges, and facilitate material sourcing between right-holders and VoD platforms.
