… in other words, the upcoming event being organised in Paris at the Forum des Images by Arte, the French Media Desk in collaboration with the Centre National du Cinéma et de l’Image Animée and coordinated by Media Consulting Group.
As a follow-up to the excellent Power to the Pixel, this one day event will be a open platform to speak of the past, present and future of the film industry, it’s authors, directors, distributors, critics and die-hard fans. It will most likely cover topics such as freenomics, crowd funding, online distribution, promotion and social media … with guests such as Brian Newman, Michel Reilhac, Michel Peeters from Content Republic, and Fabio Lima to name a few … In other words, Pixel is an event not to be missed if you happen to be in Paris…
Meanwhile, you can actually download the Micheal Gubbins’ report from Power to the Pixel’s Think Tank.
In it you will find that:
- The panel questioned the future of a system in which value resides in the selling of rights to a restricted territory and for a single platform,
- Value is likely to shift towards the relationship with an understood and active audience,
- The cross media argument is that audiences ultimately decide the hierarchy of platforms,
- Empowerment in the film industry is about a culture of creation and participation where the gap between creator and audience – and between participation and consumption – is blurred.
- The temptation – seemingly irresistible to many in the industry establishment – is to see these participatory digital developments as mere amateur tinkering that will have no impact on “real film”. But for the Think Tank, such thinking misses the point.
- “Most people fell in love with the atmosphere of the industry and they want to be a part of that. They are not about storytelling. They are about being a member of the film community the way it has always been. Part of a mythology.”
- The challenge to the industrial status quo from the cross-media movement is to see beyond the idea that value can only be based only on licensing, rights, territories and windows.
and much more…
All of this is likely to be interesting food for thoughts for the upcoming Public Consultation from the European Commission on Content Online, in which all interested parties are invited to comment on the ideas raised in this reflection paper, and in particular on the “Possible Actions” outlined in Chapter 5 by the 5th of January 2010.
