by Pierre-Alexandre Labelle, In a ever-changing context well known to most of you visiting this blog; it seems that a fundamental (almost ethical) question remains concerning the woes and virtues of the disruptions caused by the Internet… I will not venture into bluntly asking the question: Is the Internet good or bad for filmmakers … [...]
Posts Tagged ‘VoD advertising’
Video On Demand Advertising Effectiveness
October 22nd, 2009
No Comments
Screen Digest pointed out that the ad load (number of ads shown per programme) on web VoD services is approaching broadcast levels. ‘VOD on cable TV is an opt-in medium and that means viewers are engaged’ says Daisy Whitney in her New Media Minute video report: Simon McGrath, CMO of SeaChange International has said the [...]
