Just saw this and thought it was good food for thought … (click on it to make it bigger)
Posts Tagged ‘VoD’
The legal offers and the fight against piracy (3/4)
January 20th, 2010
No Comments
In partnership with The Biz and Tech Lab First of all, Rafael Cabrera, in charge of promotion at ICAA, started by strongly asserting that Spain was the Paradise on Earth of Internet Piracy, because there is state-of-the-art technological networks and a total absence of normative laws (Spain considered that illicit sharing of content over the [...]
Niche vs Massmarket and the pricing of online content…
December 1st, 2009
1 Comment
Lemon Pie In the Market for Lemons, the economist George Akerlof talks of used cars … There are good used cars and defective used cars (“lemons”), but because of asymmetric information about the car (the seller knows much more about the problems of the car than the buyer), the buyer of a car does not [...]
Thoughts on how European Professionals can benefit from VoD distribution in the US …
November 4th, 2009
No Comments
With over 300 million people, the United States are home to some of the most important multi-cultural cities in the world (New York, Los Angels, Chicago, etc.). Today, according to wikipedia, more than 31 ancestry groups in the US boast more than one million members from such diverse backgrounds as Germany, Ireland, India, China to [...]
Video On Demand Advertising Effectiveness
October 22nd, 2009
No Comments
Screen Digest pointed out that the ad load (number of ads shown per programme) on web VoD services is approaching broadcast levels. ‘VOD on cable TV is an opt-in medium and that means viewers are engaged’ says Daisy Whitney in her New Media Minute video report: Simon McGrath, CMO of SeaChange International has said the [...]
